Scheduled to launch before the end of the year, Adnan’s new season’s collection aims to modernize Palestinian craft in designs like blazer dresses, tailored suits and unisex vests. Her guiding principle is to pair Palestinian embroidery with high-end, ready-to-wear pieces. To Adnan, embroidery isn’t necessarily the foundation of the designs, like it is to so many pieces already on the market. Rather, embroidery will embellish new and original styles.
“I want to get embroidery from its very traditional style to prove that cultural designs can be used in high-end fashion,” she explains.
Adnan favors organic cotton, wool, and silk blends. She has an eye for texture and cut, yet she also brings sensitivity to pressing environmental challenges and to shifting cultural views on gender. As a designer, she wants her work to meet high ethical standards for the planet and those who inhabit it. To this end, she embraces the ethic of slow fashion, which emphasizes high-quality materials that will outlast the inexpensive synthetics of the fast-fashion industry.
Slow fashion is intended to be classic, even basic, so the pieces can be timeless. Yet, achieving this is much harder than it sounds, as slow fashion is up against competition from such international titans as H&M and Zara.
Adnan is also inspired by the potential in non-binary fashion, something that feels personal to her. As she studied her family’s old photographs, Adnan became smitten with her male relatives’ colorful trousers and patterned shirts.
“I’m impressed by how individualistic their styles were,” she told OZY. “I always wanted to wear pieces that are not typically for women.” Part of her vision for the third season is to realize this vision of non-binary high fashion.
Amman-based stylist Laith Najim says what he loves most about Adnan’s work is how she successfully manages to introduce nostalgic pieces that are also original and non-binary.
“This is a new approach that I love,” Najim told OZY. “I think she did great in adding traditional designs on the unisex shirts in particular.”
Regarding Adnan’s new season, Laith noted that he’s intrigued by modern pieces that were clearly inspired by the 1970s and ‘80s. But he says that the collection’s success — and whether it lives up to, or exceeds, Adnan’s considerable prior success — all depends on the details: the stitching, fabrics and wearability of the final pieces. The reveal will come this fall.
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